NBOP National Board of Operations Professionals

Endorsements

Marketing Operations

You own the mechanics of demand: lifecycle, attribution, and the reporting the rest of the business argues about and acts on.

This is an endorsement on NBOP-CP, not a credential of its own. It requires a current NBOP-CP and expires with it. NBOP does not sell preparation for it and does not require any.

What it assesses

  • Lifecycle and lead management: stage definitions, routing, and service levels between marketing and sales.
  • Attribution and its limits, including what the model cannot tell you and saying so out loud.
  • Campaign operations, and the capacity model that decides what does not get run.
  • The martech estate: what it costs, what it duplicates, and what it is actually used for.

The gate, published in full

Personal accountability in at least 3 of these 5 domains of the standard, plus a current NBOP-CP:

  • Measurement and reporting
  • Systems and tooling
  • Process architecture
  • Capacity and resourcing
  • Operating cadence

Claiming a domain means the decision is yours to make, not that you influence it or execute against it. That distinction is the whole assessment, so it is worth being strict with yourself here.

Who should not bother

  • You run campaigns. This assesses the system the campaigns run inside.
  • You produce the reporting but are not accountable for the definitions in it.

Check yourself against both gates

Nothing here is stored, there is no account and no email field. Both gates are shown separately, because being ineligible for the core credential and being a poor fit for this particular endorsement are different problems with different answers.

How long have you held accountability for how work gets done?
5 years
02520120
Are you in that role now?
Which of these are yours to decide?

Core criteria for NBOP-CP: checking

This endorsement: checking

What holding it does for you

It appears on your public record, and employers can filter the register by it. A specialism an employer cannot search for is a line on a résumé; one they can search for is how they find you.

See who holds this Read the standard

What it costs

The endorsement fee is not published yet. It will appear here before anyone is asked to pay anything. Certification itself is $695, once, on acceptance.